Our Business

• Who We Are
• What We Do
• Business Milestones in 2009

Who We Are

Established in 1933 and headquartered in Hong Kong, Hang Seng Bank is a world-class financial institution and the largest locally incorporated listed bank in Hong Kong in terms of market capitalisation (HK$198.4 billion as at 31 May 2010).

In Hong Kong, we serve over one-third of the population through about 220 service outlets, of which 104 are branches offering services for both personal and business customers. We also maintain a branch in Shenzhen for foreign currency wholesale business, branches in Macau and Singapore, and representative offices in Xiamen and Taipei.

On 28 May 2007, we established wholly owned subsidiary Hang Seng Bank (China) Limited, which operates a mainland China network of 38 outlets in Beijing, Shanghai, Guangzhou, Dongguan, Shenzhen, Fuzhou, Nanjing, Hangzhou, Ningbo, Tianjin, Kunming, Foshan and Zhongshan.

We hold a 12.78 per cent stake in Industrial Bank, a Mainland national bank, and a 20 per cent stake in Yantai Bank, a city commercial bank in Shandong province.

Vision and Strategy
Our goal is to create long-term benefits for our key stakeholders by enhancing our position as a leading financial institution in Greater China. We are working to achieve this by maintaining a firm financial foundation, focusing on core business drivers, making the most of new opportunities and offering service that exceeds expectations.

What We Do

Customer Groups
Our business is structured into five groups.

Personal Financial Services
Provides banking and wealth management services to personal customers. Banking services include deposits, credit cards, mortgages and other retail lending. Wealth management includes investment, insurance and private banking services.

Personal Financial Services contributed HK$7,258 million, or 46.9 per cent, to our profit before tax in 2009.

Commercial Banking
Manages middle market company and small and medium-sized enterprise (SME) relationships and specialises in trade-related financial services.

Commercial Banking contributed HK$2,637 million, or 17 per cent, to our profit before tax in 2009.

Corporate Banking
Handles relationships with large corporate and institutional customers.

Corporate Banking contributed HK$915 million, or 5.9 per cent, to our profit before tax in 2009.

Treasury
Engages in balance sheet management and proprietary trading. It also manages the funding and liquidity positions of Hang Seng and other market risk positions arising from banking activities.

Treasury contributed HK$3,393 million, or 21.9 per cent, to our profit before tax in 2009.

Other
Manages of shareholders' funds and investments in premises, investment properties and equity shares.

Other contributed HK$1,274 million, or 8.3 per cent, to our profit before tax in 2009.

Business Milestones in 2009

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